What is Learning-by-Exporting

An increase in productivity of an enterprise induced by the onset of exporting; a post-foreign-market-entry effect that is a consequence of an exporter facing new challenges arising from contacts with clients or from competitive pressure. Learning-by-exporting results in quality improvements, technology upgrading, designing new products, imitating superior marketing techniques or management solutions.

Learning-by-Exporting

Ewa Mińska-Struzik (Poznań University of Economics, Poland)