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What is Lead User

Chapter 46
Encyclopedia of E-Business Development and Management in the Global Economy
a user who faces needs months or years prior to the majority of users in a market and who benefits significantly from obtaining a solution to those needs (von Hippel, 1986).
Published in Chapter:
Virtual Stock Markets as a Research Tool in Marketing and Management
Lorenz Zimmermann (Ludwig-Maximilians-University Munich, Germany)
Copyright: © 2010 |Pages: 7
DOI: 10.4018/978-1-61520-611-7.ch046
Abstract
Virtual Stock Markets (VSM) are a young, powerful and still evolving research tool. VSM were developed around 20 years ago as forecasting instrument of election outcomes, having delivered very precise results ever since. In recent years, various business applications of the given concept have been presented, namely forecast generation, decision support, product concept evaluation and the identification of lead users. This article explains the basic concept of VSM, describes the potential areas of application and shows examples of successful implementations in business practice. Directions for further research are identified.
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Chapter 45
Exploiting Technological Potentialities for Collaborative New Product Development
User who is able to face needs that will be general in a marketplace and is positioned to benefit significantly by obtaining a solution to those needs.
Published in Chapter: Exploiting Technological Potentialities for Collaborative New Product Development; From: Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
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Chapter 80
Using Virtual Stock Markets as a Research Tool: Insights from Marketing and Management Science
A user who faces needs months or years prior to the majority of users in a market and who benefits significantly from obtaining a solution to those needs ( von Hippel, 1986 ).
Published in Chapter: Using Virtual Stock Markets as a Research Tool: Insights from Marketing and Management Science; From: Encyclopedia of E-Commerce Development, Implementation, and Management
Full Text Chapter Download: US $37.50 Add to Cart
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