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What is Kano Customer Needs Model

Advanced Methodologies and Technologies in Business Operations and Management
A model that differentiated customer and other stakeholder needs into three primary categories: those that dissatisfy customers, customer satisfiers, and those that excite customers. Specific knowledge of these needs is used to inform product, process, or system innovation and design.
Published in Chapter:
Lean and Six Sigma Innovation and Design
Rick Edgeman (Utah State University, USA)
DOI: 10.4018/978-1-5225-7362-3.ch025
Abstract
Enterprises are always seeking best and next-best practices and sources of competitive advantage. Two consistently successful means of delivering these have been Lean Enterprise Methods that are often associated with the Toyota Production System, and Six Sigma approaches to product, process, service, and system innovation and design that have contributed significantly to, especially, enterprise financial performance. The integration of these approaches, commonly referred to as Lean Six Sigma, is highlighted in this chapter with some emphasis dedicated to the use of Lean, Six Sigma, and Lean Six Sigma to enhance not only enterprise financial performance but also social and environmental performance and impacts.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Lean and Six Sigma Innovation and Design
A model that differentiated customer and other stakeholder needs into three primary categories: those that dissatisfy customers, customer satisfiers, and those that excite customers. Specific knowledge of these needs is used to inform product, process, or system innovation and design.
Full Text Chapter Download: US $37.50 Add to Cart
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