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What is Jericoacoara

Innovation and Entrepreneurial Opportunities in Community Tourism
Village considered as a tourism inducing nucleus, due to the territorial dynamics that promote development, of the modern activity that mobilizes visitor flows, having received equipment in accordance with State policies for Tourism, such as the construction of the Jericoacoara Tourist Pole Airport that serves to Tourism in the Municipality of Cruz e Jijoca de Jericoacoara, 62 km away from the headquarters of Acaraú.
Published in Chapter:
Tourism of Community Base as an Instrument for Local Development and Social Innovation: A Case Study in the Extreme Coast West of Ceará, Northeast Brazil
Maria Sâmia de Oliveira (Ciência eTecnologia do Ceará, Instituto Federal de Educação, Brazil) and Gil Célio de Castro Cardoso (Universidade Federal do Ceará, Brazil)
Copyright: © 2021 |Pages: 18
DOI: 10.4018/978-1-7998-4855-4.ch005
Abstract
Dealing with tourism, especially community-based tourism, requires an understanding of its concept and its relationship to local development. Additionally, community-based tourism presents itself as an example of social innovation, in view of its important function of aggregating values, social responsibility, and sustainable means of economic development. In this sense, this work aims to understand the relationship of residents with community-based tourism practiced in the coastal area of the extreme west of the state of Ceará, located in Northeast Brazil, and the perspective of residents on the importance of local tourism and its relationship with elements of social innovation. The research is classified as qualitative and the collection instrument was consolidated through the application of semi-structured interviews. The collected information was submitted to the treatment of the data through the technique of content analysis. The results are about the perception of these subjects about the tourist activities practiced in the city of Acaraú, Ceará.
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