Intramural Locus of Authority refers to the internal organizational setting or specific department within a company where decision-making power and control are centralized ( Wilensky, 2015 ). It signifies the focal point or center of command within the company's internal structure, where key managerial and operational decisions are made, and where the primary authority for directing and managing internal affairs is located.
Published in Chapter:
Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices
Bhanupriya Khatri (Chandigarh University, India),
Raj Kumar Singh (Graphic Era Hill University, India),
Shaina Arora (UITHM, Chandigarh University, India),
Shad Ahmad Khan (University of Buraimi, Oman), and
Arshi Naim (King Khalid University, Saudi Arabia)
Copyright: © 2024
|Pages: 26
DOI: 10.4018/979-8-3693-0669-7.ch008
Abstract
Efficient supply chain management (SCM) plays a crucial role in optimizing the delivery process, reducing costs, and ensuring products reach the market and end consumers smoothly. Meanwhile, the growing global significance of customer loyalty (CL) has made establishing a strong customer base essential for shaping the brand image of products and services. Integrating the supply chain aims to unite all stakeholders involved in product fulfillment within a cohesive system. Assessing the impact of environmentally responsible supply chain management on brand loyalty is imperative. This study aims to evaluate how SCM indicators influence sustainable supply chain integration (SCI) and, subsequently, CL. Data from 265 participants were collected through purposive sampling and analyzed using a PLS SEM measurement model. The findings demonstrate a positive correlation among SCM, SCI, and CL. The model's suitability for future research was confirmed through favorable fit indices for the alternate hypotheses.