What is Cultural Profile

This chapter explores the notion of effective communication not only in international contexts but in any situation which brings together people with diverse cultures. The chapter begins with a brief look at some intercultural experiences and then explores the notion of ‘culture' and how it can shape our behavior and patterns of thought. From there, it moves on to discuss the ‘classical view' of human interpersonal communication—and why it is incorrect—and then describes a model of communication which regards this as a ‘construction' or ‘negotiation of meaning'. The chapter continues by examining the broad concept of intercultural competence and then looks at some of the key skills, attributes and strategies which can contribute to both effective intercultural and intracultural communication. An appendix includes some example activities designed to develop greater cultural awareness.