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Chapter 105

Encyclopedia of E-Commerce Development, Implementation, and Management

An individual’s positive mood state which affects behaviors and influences the desires in making impulsive purchases.

Published in Chapter:

Understanding M-Commerce Quality and Its Impacts on Impulsive Purchasing Behavior: Insights from Indonesia

Muhammad Rifki Shihab (Universitas Indonesia, Indonesia), Fauria Bisara (Universitas Indonesia, Indonesia), Achmad Nizar Hidayanto (Universitas Indonesia, Indonesia), Kongkiti Phusavat (Kasetsart University, Thailand), and Ribut Purwanti (Universitas Indonesia, Indonesia)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch105

Full Text Chapter Download: US $37.50 Add to Cart

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