Museums / cultural places that have as main target the development of experiences for their visitors in order to make them create and reproduce Instagram posts. Through this procedure they can gain popularity indirectly, while their visitor gain a worth – to – mention – online experience. Artefacts, exhibitions and physical place is designed in such a manner that facilitates or even provoke “photoshoots”, while visitors are expected to be part of the photo. More traditional museums forbid photographs and even when it is allowed it is expected to target the cultural artifacts only.
Published in Chapter:
Reinventing Museums in 21st Century: Implementing Augmented Reality and Virtual Reality Technologies Alongside Social Media's Logics
Antonios Kargas (National and Kapodistrian University of Athens, Greece), Nikoletta Karitsioti (Department of Political Sciences and International Relations, University of Peloponnese, Greece), and Georgios Loumos (COMIC, Greece)
Copyright: © 2020
|Pages: 22
DOI: 10.4018/978-1-7998-1796-3.ch007
Abstract
The forthcoming Industry 4.0 is expected to change not only manufacturing and industrial services, but will rearrange how services are offered in a variety of sectors, including museum's services. Museums will inevitably be led to more digital (VR & AR) and promoting (Social Media) paths. A forthcoming “digital convergence” between VR & AR technologies and social media's promoting logic could enlarge museums' potentialities in attracting more visitors, younger visitors, while new patterns for connecting learning effects and amusement should be established. This chapter contributes to the following: • Presenting existing theoretical and empirical research on Virtual Reality and Augmented Reality technological implementation in Museums. • Presenting current tensions on social media's usage from cultural organizations. • Exploring how VR & AR applications can incorporate various elements coming from social media operational logic.