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What is Innovation Resistance

Chapter 198
Encyclopedia of Business Analytics and Optimization
A concept in the Diffusion of Innovations theory. The reasons for the resistance, such as risk, usage, cultural behavior, image for being care with innovation, and literacy, vary by cultural and individual contexts.
Published in Chapter:
Small-Data Analytical Culture Analytics in ERP
Francisco Cua (FCC Consultants, Inc., Philippines)
Copyright: © 2014 |Pages: 11
DOI: 10.4018/978-1-4666-5202-6.ch198
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 9
Innovation Resistance: A Rising Tide of Consumerism
The resistance offered by consumers to an innovation, either because it poses potential changes from a satisfactory status quo or it conflicts with their belief structure.
Published in Chapter: Innovation Resistance: A Rising Tide of Consumerism; From: Handbook of Research on Contemporary Consumerism
Full Text Chapter Download: US $37.50 Add to Cart
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