What is Initiation Phase

The literature review on case study design does not explain how the complex relationships (the issues) in a case study are identified. A top down approach, borrowing from argumentation theory, is a distinct contribution of this chapter which introduces the diffusion of innovations (DOI) as a research problem theory applied to the examination of a business case involving the replacement of enterprise systems by a large risk-averse public sector university in Australasia. The business case document is intended to diffuse the innovation to upper management for funding. But, there is a lack of diffusion study about the business case stage (the process) and the business case document (the outcome) as the construct that affects the innovation and its diffusion. A crucial component of the said diffusion research is designing the case study and mitigating the risks of theory-practice inconsistencies. Critical to mitigating that threat are the complex relationships (issues) that should be thoroughly identified. The context of the research provides experiential practical knowledge and analytical lenses to understand the essential components of a case study and the controversies affecting the rigour in the research design. This makes the top down approach of identifying the issues a good methodological base of designing a single-case study in a particular context. It can be useful to post-graduate and PhD students.