The influencing factors are those factors that can affect some features of target object. Influencing factors can be used as control variables to determine the key influencing factors of an object. In the field of mobile phone behavior analysis, influencing factors mainly include demographic factors, geographical factors, and psychological factors.
Published in Chapter:
Mobile User Behaviors in China
Minglong Lei (University of Chinese Academy of Sciences, China & The 6th Research Institute of China Electronics Corporation, China), Weidong Liu (University of Chinese Academy of Sciences, China & The 6th Research Institute of China Electronics Corporation, China), Yusong Gao (University of Chinese Academy of Sciences, China), and Tingshao Zhu (Institute of Psychology, Chinese Academy of Sciences, China)
Copyright: © 2015
|Pages: 19
DOI: 10.4018/978-1-4666-8239-9.ch091
Abstract
The development of the mobile industry makes it necessary for scholars to study mobile user behaviors in the mainland of China. This article is divided into three main parts after a brief introduction of the current Chinese mobile phone market. The first part is to demonstrate mobile use and its influencing factors in the mainland of China, and then to determine the mostly studied mobile usages among those articles. The second part pays attention to the effect brought by the use of mobile phones, and then checks the relationship between mobile addiction and other social behaviors. The last part is to illustrate the methods employed in the mobile user behavior analysis. After stating the analysis process of user behaviors, the authors attempted to summarize the main features extracted from data mining technology. Finally, the authors put forward some possible directions under the topic of mobile user behavior after careful review of the related literature.