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What is Motivation Factors

Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries
In this study, this refers to perceived ease of use, perceived enjoyment, personal innovativeness in IT and perceived usefulness.
Published in Chapter:
Influence of Personal Characteristics and Motivation Factors on Internet Use: A Case of Postgraduate Students in Three Selected Nigerian Universities
Kemi Ogunsola (University of Ibadan, Nigeria) and Adewole Oluyemi Adekola (University of Ibadan, Nigeria)
DOI: 10.4018/978-1-7998-2983-6.ch012
Abstract
This study examined the influence of personal characteristics such as age, gender, level of study, years of experience using the internet, internet self-efficacy, as well as motivation factors, which are perceived ease of use, perceived enjoyment, perceived innovativeness in IT, and perceived usefulness on internet use among 404 purposively selected postgraduate students' in three selected universities in South-Western Nigeria: University of Ibadan, Ibadan; Ladoke Akintola University of Technology, Ogbomoso; and Bowen University, Iwo. The result showed that some personal characteristics which are age, years of experience using the internet, and internet self-efficacy have significant relationships with internet use among postgraduate students in the selected universities. Furthermore, personal innovativeness in IT of postgraduate students significantly influenced their internet use in the selected universities. The result revealed there was a significant influence of both personal characteristic and motivation factors on Internet use in the selected universities.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
The set of needs that explain the behavior of people are what we call motivating factors or motives: organic motivators and social motivators.
Full Text Chapter Download: US $37.50 Add to Cart
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
The set of needs that explain the behavior of people are what we call motivating factors or motives: organic motivators, social motivators and psychological motivators. The motivation is those stimuli that move a person, to perform certain actions, which require an effort to achieve in objective.
Full Text Chapter Download: US $37.50 Add to Cart
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico
The set of needs that explain the behavior of people are what we call motivating factors or motives: organic motivators and social motivators.
Full Text Chapter Download: US $37.50 Add to Cart
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