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What is Inconspicuous Minimalism

Chapter 7
Sustainable Consumption Experience and Business Models in the Modern World
An approach in which people focus on consuming minimalist brands or products that signal sophistication.
Published in Chapter:
Exploring Consumer Behavior in the Context of Voluntary Simplicity
Nesenur Altinigne (Istanbul Bilgi University, Turkey)
Copyright: © 2024 |Pages: 21
DOI: 10.4018/978-1-6684-9277-2.ch007
Abstract
Voluntary simplicity has received growing attention during the last few years. Especially after the COVID-19 pandemic, many consumers are trying to rebuild work–life balance and reconsider their priorities. Voluntary simplicity has become one of the most popular lifestyles as a result of these efforts. Hence, this chapter aims to explore the concept of voluntary simplicity by first identifying its relationship with minimalism. Then, the concept, existing literature, and the relationship between voluntary simplicity and well-being are explained. Finally, future research directions for improving the existing literature are presented.
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