What is Inbound and Outbound Tourism

Business tourism is the oldest form of tourism in human history. Business tourism is based on four types of activities i.e. meetings, incentives, conferences, and exhibitions (MICE). The inbound business tourism performs a significant role in the economic growth and development of any country. The objectives of this chapter are as follows. First, to highlight the key constraints of inbound business tourism in Pakistan. Second, possible and suitable remedies to resolve these constraints. Third, to explain the importance of inbound business tourism from the perspective of the China-Pakistan economic corridor (CPEC). The present chapter divides the constraints of business tourism in Pakistan into four levels, namely: state-level constraints, government level constraints, industrial level constraints, and individual-level constraints. This study proposes different remedies against different levels of constraints such as an establishment of an international platform of business tourism of Pakistan.