Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Digital Acceptance

Chapter 2
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
The acknowledgment and adoption of automated services in the digital era. Being a digital literate describes a person who is eligible to reap benefit by using cybernated services.
Published in Chapter:
Impact of Social Media on Consumer Decisiveness in the Food and Grocery Sector
Dharshini Karthikeyan (CHRIST University (Deemed), India), Ramya Barathi Manoharan (Annamalai University, India), Pavithra Karthikeyan (Meritto, India), and S. Pradeep (Freshworks, India)
Copyright: © 2023 |Pages: 32
DOI: 10.4018/978-1-6684-8868-3.ch002
Abstract
Consumers are currently inclined to acknowledge online information but purchase food and grocery products offline. Also, the buyer's decision is coherent with the factors like income, age, social media influences, cost of products, etc. The chapter studies the Influence of Social Media on Consumer Decision-making in the food and Grocery Sector. As per the findings, the effectiveness of marketing tools and techniques has a homogeneous effect on all GenX, GenY, GenZ. Contrary to expectation, Gen X was most influenced by offers. Social media equally influenced all generations to make purchases, irrespective of their incomes. Post Covid there is a shift in consumption habits disregarding generations and income brackets of all the participants.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR