What is HyperReality

An existential condition in which a consciousness has lost its ability to distinguish between the real and the imaginative and engages itself with the latter through the successive reproductions of reproductions of an improved reality that

It describes a reality that is generated by simulated forms, like cyberchondria based on digital models without an origin.

Hyperreality is the imaginary element of reality. The symbolic and semantic consumption of today's advertising can be explained with hypergravity.

In the technological advanced modern society, hyperreality represents the inability to distinguish the reality from the simulation of reality or to say it clearly, inability to distinguish the actual world from the virtual world. Due to this phenomenon, some scholars like Paul Virilio (1996) are thinking that virtual spaces can transcend the real spaces and deteriorate them. This leads to a risk of liquidation of the real through the virtual.

The inability to distinguish reality from signs, symbols and simulation particularly due to technological advancement, an idea introduced by Jean Baudrillard.

The term is used by Baudrillard in order to explain the new kind reality that is not real in fact but fiction and simulated but still takes place of the reality. According to Baudrillard, in postmodern era and with media gaining importance, simulations and perceptions have become more important than facts and truth. Moreover, “Baudrillard (1991) could notoriously claim that the Gulf War did not take place. Behind this rhetorical flourish is a claim that the Gulf War was conducted, not simply under the gaze of television cameras, but rather that it was conducted for those cameras” (Edgar, 2003: 276).

Providing a communication environment where inhabitants, real or virtual, at different locations, are brought together through the communication networks, and work or play together as if they were at the same place