What is House of Quality

In this study, the QFD approach is used to convert customer requirements into design features for a better mobile phone design. An online survey is conducted with the users to determine their needs. Afterward, technical requirements were identified to meet customer requirements. The relationship between customer requirements and technical requirements is developed to identify the most critical phases. The relationship matrix is then converted into the house of quality (HOQ) matrix. For the analysis part, Apple, Samsung, and Huawei mobile phones are benchmarked, and each step of the QFD is applied to reach a user-centered design for the customers. The results showed that processor and connectivity are the most important factors among the ten different technical features.