A comprehensive and integrated approach to addressing environmental, social, and economic challenges, considering the interconnectedness of these factors and seeking solutions that create value for both people and the planet.
Published in Chapter:
Beyond Greenwashing: Unveiling the Triumphs of Authentic Sustainable Branding
Copyright: © 2024
|Pages: 19
DOI: 10.4018/979-8-3693-3326-6.ch013
Abstract
In today's business world, companies must embrace authentic sustainable branding. This chapter explores its essence, significance, and practical implications. Through case studies like Interface, REI, Burt's Bees, Fairphone, and Danone, we uncover successful sustainability strategies. Findings stress transparency, authenticity, and stakeholder engagement for consumer trust. Businesses must take a holistic approach to sustainability, integrating environmental, social, and economic factors. Recommendations focus on innovation, collaboration, and impact assessment. Ultimately, this chapter calls for prioritizing sustainability to remain competitive and foster positive impact.