What is Heterosexuality

In most societies, there is a binary division between males and females, and masculinity and femininity, to which all individuals must conform. Any non-conformity from this binary is considered unnatural and abnormal and is discriminated against. The fear of being shunned, as they do not belong to the binary groups of “male” and “female,” compels the LGBTQ+ community to live in a closeted world. Media is a powerful tool that can represent and discuss minority groups and pave way for their acceptance. However, the entertainment industry specifically reinforces the stereotypical norms related to gender identity. The chapter proposes to construct meaning out of queer representation (or rather misrepresentation) in entertainment industry and analyze the reproduction of hetero-normative ideals. It also attempts to discuss stigmatization of homosexuality and existence of homo-invisibility in the industry. The chapter will focus on queer portrayal in cinema, television, and advertising industry over time.