Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Hard Benefits from Social Media Advertising

Chapter 275
Encyclopedia of Information Science and Technology, Third Edition
Tangible business benefits resulting from advertising on social media sites that are easy to convert into monetary value (for example, online sales, revenue, more customers, and conversions to purchases).
Published in Chapter:
An Exploratory Study of Metrics Used to Measure the Impacts of Social Media Utilization on Business Performance
Celeste See-Pui Ng (Yuan Ze University, Taiwan)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch275
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR