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What is GTI (General Theory of Innovation)

Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs
Is first defined in 1988, a general theory of innovation according to which systems do not develop randomly. All systems and their evolutionary cycle, regardless of the nature of the system, evolve and govern the laws of nature, independent of human will.
Published in Chapter:
Sustaining SME Management and Innovations in the Post-COVID Era
Djukic Petar Gordana (Faculty of Economics, University of Belgrade, Serbia) and Ilic Stojan Biljana (Faculty of Law, The Megatrend University, Belgrade, Serbia)
DOI: 10.4018/978-1-7998-7436-2.ch029
Abstract
The aim of this chapter is to point the importance of the sustainable functioning of SMEs for the national and global economy and provide answers that eliminate further risks to society as a whole. The subject of the research is the sustainability of medium-sized enterprises in Serbia. The purpose of this chapter is to find out how the negative effects can be mitigated post-COVID-19 crisis on the business of SMEs and the financial result of the company using the descriptive method. It considered the most common and nationally specific types of support and measures to facilitate access to credit and provided additional guarantees through established special guarantee funds. The contribution of the chapter is to point out the social and economic components of the sustainability of SMEs, government responsibility, and the responsible business strategies for overcoming the COVID crisis in the Western Balkans and the surrounding area.
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