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What is Green Employee Relations

Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention
It involves fostering a positive and collaborative environment that encourages employees to actively contribute to an organization's environmental initiatives and align their actions with sustainability goals. It focuses on engaging employees, promoting environmental awareness, and recognizing their efforts in driving ecological responsibility.
Published in Chapter:
Employee Motivation for Sustainable Entrepreneurship: The Mediating Role of Green HRM
Preksha Yadav (Jain University (Deemed), India), Jain Mathew (CHRIST University (Deemed), India), A. N. Raghavendra (CHRIST University (Deemed), India), and Sonia Singh (Jain University (Deemed), India)
DOI: 10.4018/978-1-6684-8781-5.ch010
Abstract
This chapter aims to explore the relationship between employee motivation and sustainable entrepreneurship with a specific focus on the mediating role of green human resource management (HRM). As organizations increasingly recognize the importance of environmental sustainability, understanding the mechanisms through which employee motivation translates into sustainable entrepreneurial behaviors becomes crucial. By integrating concepts from the fields of entrepreneurship, sustainability, and HRM, this study proposes that Green HRM practices play a mediating role in fostering employee motivation for sustainable entrepreneurship. The findings of this research provide valuable insights for organizations seeking to enhance their sustainability efforts by leveraging employee motivation and implementing effective Green HRM strategies.
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