What is Great Power Strategy

China has been increasingly adept at using public diplomacy to influence its image and relationships abroad. This chapter will examine China's use of public diplomacy to further its national objectives and cement its position as a leading global force. China's changing status on the international stage is reflected in its emphasis on moving from a reactive to a proactive approach. Cultural diplomacy, international interactions, and the strategic use of international media and social media platforms are all accounted for in the analysis of public diplomacy. China's distinctive “Great Power” public diplomacy strategy is also under the microscope in this chapter. The chapter also looks at the Confucius Institutes, the Belt and Road Initiative, and the Chinese Dream to show how China is working to improve its international reputation, promote international understanding, and strengthen ties with a wide range of interested parties.