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What is Grand Models

Chapter 37
Encyclopedia of E-Commerce Development, Implementation, and Management
Grand models, developed in the 1960s and 1970s, are known as classical consumer decision-making models which clearly defines the stages of the consumer decision-making process by a step-by-step sequential structure.
Published in Chapter:
Tradeoffs between Time and Monetary Attributes for Consumers' Shopping Channel Choices
Ming-Hsiung Hsiao (Shu-Te University, Taiwan)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch037
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