What is Force Field Analysis

To overcome the challenges of the contemporary business environment, tourism businesses must implement transformative changes in their human resource management. Acquiring appropriate skills and attitudes through in-house education and training programs is crucial for employees to adapt to these changes. However, there are forces within businesses that prevent employees from participating in education and training programs. To overcome these forces, tourism businesses should reinforce countervailing forces to motivate employees to learn. This chapter uses force field analysis to highlight the motivation and strategies that can play a role in strengthening the willingness of tourism business's employees to learn while overcoming the forces that reinforce their refusal to participate in in-house training. The chapter provides a new codification of earlier research on the motivation for learning, facilitating managers of tourism businesses to make decisions regarding human resources training.