What is Food Marketing

In this chapter, augmented reality (AR) and its use in the food industry are evaluated under important headings. AR applications that aim to improve the customer or user experience and the contents of these applications are explained. The use and effects of these applications have been examined separately in important steps of the food industry, such as food safety, food cooking stage, food education, food promotion, and user/consumer experience. The aim is to deeply understand the use of AR and to show that the power of the technological opportunities provided by AR can be used at every step of the food industry. In addition, the perspectives of the applications developed and considered to be developed in the literature are examined to present the aspects that should be considered when planting seeds for new applications.