A model of cultural and data algorithmic analysis of viewers participation in film festivals based on attendance, geolocalization, online digital presence in order to grant film festivals organizers the analysis of the festival's impact on the local economy, measuring concepts as soft power of the city, touristic impact of the digital presence of the festival and the creation of an online digital presence of the Festival in social media and alike.
Published in Chapter:
Film Festivals in Contamination: Streaming Strategies in Brazil
Jane de Almeida (Mackenzie University, Brazil), Cicero Inacio da Silva (Federal University of São Paulo, Brazil), Alfredo Suppia (State University of Campinas, Brazil), and Davi Marques Camargo de Mello (São Judas Tadeu University, Brazil)
Copyright: © 2022
|Pages: 17
DOI: 10.4018/978-1-6684-3369-0.ch027
Abstract
Film festivals are venues with public screenings that hold a great potential for meetings, tourism, and economy. This chapter analyzes the alternatives found by some international and Brazilian film festivals in the face of the COVID-19 pandemic for the future horizon of festivals and the possible impacts of this new scenario on the audiovisual system. The chapter also presents the formats chosen by several festivals around the world, organizing their strategies into five correlated models: traditionalist, hybrid, mimetic, online, and nostalgic strategies. Such organization also originates from the research on technological forms found to soften, replace, or even expand the audience of the festivals (i.e., the development of their own streaming platforms, employment of existing platforms, and development of additional tools) to the streaming services. In the face of a digital panorama, with streaming platforms screening and distributing films, questions on the new relations between film festivals and digital platforms and their prospects arise.