What is Fashion Green Marketing

One of the main causes of water pollution is the textile industry, which involves dyeing and finishing processes. Aquatic life and human health can be threatened by the variety of chemicals and dyes contained in the effluent generated by these processes. The impact of these effluents on the environment has been minimized by the development of several effluent treatments. This presentation discloses the available solutions for liquid effluent treatment from textile dyeing and finishing providing a fast, clear, and deep understanding of methods such as the physicochemical and biological treatments as well as the recent advanced oxidation processes. Thus, utilizing a combination of these technologies in a treatment plant can frequently lead to more effective outcomes. Ultimately, this investigation will assist researchers and academic practitioners in enhancing and aligning green marketing models with sustainability trends in the textile, apparel, and fashion industries.