What is Lobby

The concept of consumerism brings together many of the social transformations that serve as predictors of present and future behaviors and act as vehicles for today's society. Its evolution is diffuse and corresponds to different periods of history that have incorporated the characteristics of desire, superficiality, and exclusivity that drive new needs and potentialities. Its importance underlies the need to analyze 46 theoretical approaches through their categorization in six dimensions and frequency count in Google Scholar. The methodology used a higher-order association, establishing the most significant combinations and weightings. From these results, the concept of consumerism is defined by the economic-social-cultural-ethical categories according to its frequency of use in Google. This shows economic influences as a determining factor, over and above processes that are far from the common good or the general interest.