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What is Winescape

Chapter 7
Cultural, Gastronomy, and Adventure Tourism Development
From an experience economy perspective, winescape comprises all the elements of a wine tourism environment, including physical, cultural, social, and sensory dimensions.
Published in Chapter:
Exploring the Potential of Wellness Tourism in the Wine Industry: Multiple Case Study Approach
Tristyn Biggs (Universidade do Porto, Portugal), Alejandra Cuevas (Universidade do Porto, Portugal), Agnesha Dahal (Universidade do Porto, Portugal), Mats Pelser (Universidade do Porto, Portugal), Pauline Vansuyt (Universidade do Porto, Portugal), and Belem Barbosa (Universidade do Porto, Portugal)
Copyright: © 2024 |Pages: 16
DOI: 10.4018/979-8-3693-3158-3.ch007
Abstract
This chapter explores the interaction between wellness tourism and the wine industry, identifying potential to address challenges, particularly harnessing global industry trends. The authors conducted a literature review to define wellness and characteristics of wellness tourism. Through research on consumer behavior in wine consumption and segmentation of wine tourists, the study presents consolidated profiles with attention to background literature on consumers' motivations for both wine and wellness tourism. The convergence of wellness into wine tourism experiences is illustrated through four case studies analyzed. The chapter integrates a cross-referential approach to discern convergence points between selected wine tourism experiences and wellness motivations. Furthermore, the study reveals a positive correlation between wine tourism motivations and wellness values.
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