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What is Escapism

Encyclopedia of E-Commerce Development, Implementation, and Management
The extent to which online network citizen becomes so absorbed that they tend to fulfil their desire to ‘leave’ the reality in which they live in a cognitive and emotional way online.
Published in Chapter:
The Wisdom of Social Media Innovation over the Needs of Online Network Citizens
Izzal Asnira Zolkepli (Universiti Sains Malaysia, Malaysia) and Yusniza Kamarulzaman (University of Malaya, Malaysia)
DOI: 10.4018/978-1-4666-9787-4.ch159
Full Text Chapter Download: US $37.50 Add to Cart
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Electronic Games as a Touristic Promotional Tool
Mental escape, through imagination, from unpleasant or boring aspects of everyday life.
Full Text Chapter Download: US $37.50 Add to Cart
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