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What is Escape

Chapter 5
Application of Gaming in New Media Marketing
To get away from what someone is doing.
Published in Chapter:
Persuasive Advergames: Boon or Bane for Children
Rupa Rathee (Deenbandhu Chhotu Ram University of Science and Technology, India) and Pallavi Rajain (Deenbandhu Chhotu Ram University of Science and Technology, India)
Copyright: © 2019 |Pages: 18
DOI: 10.4018/978-1-5225-6064-7.ch005
Abstract
As the present consumer market is no longer bound to traditional forms of advertising, it has led to several advancements including marketing through online platforms like digital and social media. One such advertising format that appeals most to the youth is advergames. The younger generation spends lot of time on the internet, giving an opportunity to the marketers to make the best use of this medium. Advergames, which consist of online gaming and advertising, are considered a promising form of reaching the youth market. Therefore, this chapter attempts to deal with the concepts related to advergames and a small empirical study showing the impact of advergames on children. The results of the study showed that there existed a relationship between attitude towards advergames and several variables involved. The relationship was most significant between entertainment and attitude towards advergames. The study of demographic variables showed no significant impact of gender, but there was a significant correlation of age with the persuasion knowledge, escape, and attitude towards advergames.
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Chapter 8
Methodology for the Evaluation of Fire Safety in Existing Urban Residential Areas in Spain: The Case of Social Housing in Pamplona (1940-80)
The fire safety tactic of ensuring that the occupants of the building are able to move to places of safety before they are threatened by heat and smoke.
Published in Chapter: Methodology for the Evaluation of Fire Safety in Existing Urban Residential Areas in Spain: The Case of Social Housing in Pamplona (1940-80); From: Urban Sustainability and Energy Management of Cities for Improved Health and Well-Being
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Chapter 5
Still Forgetting: Minor Photographic Approaches to Desmemòria in the Post-Franco Era
Moment of affective change with the potential of changing the structures wherein it is inscribed. Developed by Deleuze and Guattari as “line of flight”, or fuite which implies escape but also leak, meaning that whilst it starts occurring on an individual level, it directly impacts the social structure around it.
Published in Chapter: Still Forgetting: Minor Photographic Approaches to Desmemòria in the Post-Franco Era; From: Handbook of Research on the Relationship Between Autobiographical Memory and Photography
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