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What is Survey Methodology

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
A research methodology that studies a sampling of individual units from a population through associated techniques of survey data collection, such as questionnaire construction and methods to ask one or more questions that may or may not be answered.
Published in Chapter:
Environmental Sustainability to Support Competitiveness: From Theory to Practice
Anna Mazzi (University of Padova, Italy)
DOI: 10.4018/978-1-7998-1419-1.ch006
Abstract
The interest of scientists and companies in understanding the business implications of environmental commitments is timely; however, a dilemma remains at the firm level: is environmental sustainability a strategic factor for business competitiveness? The author contributes to this international end interdisciplinary debate through a double analysis, theoretical and empirical. Starting from a systematic literature review, the main correlations between environmental commitments and business performance are identified in a scholar's perspective. Based on the results from an Italian survey, the main added values associated with certified environmental management system are verified with a manager's perspective. Finally, the findings obtained from theoretical and empirical points of view are compared, to discuss confirmations or contradictions and underline questions still open.
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