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What is Entrepreneurial Marketing

Strategic Marketing for Social Enterprises in Developing Nations
A type of marketing integrated with the discipline of entrepreneurship. This type of marketing has an emphasis on the use of opportunities when comparing with traditional marketing.
Published in Chapter:
Social Enterprise Digital Marketing
Langelihle Khayalethu Nxumalo (University of KwaZulu-Natal, South Africa) and Nigel Chiweshe (University of KwaZulu-Natal, South Africa)
Copyright: © 2019 |Pages: 28
DOI: 10.4018/978-1-5225-7859-8.ch005
Abstract
A social enterprise needs to determine about how social media fits into the digital architecture of the enterprise and how social media transforms the social enterprise. Through effective use of social media, companies have captured substantial efficiencies in customer care with reductions in handling time and cost per case of more than 30%. Enterprises have been able to increase their participation in collaboration by more than 200% and increased revenue by more than 100% through social business strategy implementation. These enterprises have been able to attain this by building and implementing a digital social collaboration platform in less than three months.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
An Overview and Synthesis of Entrepreneurial Theories for Start-Ups and MSMEs in the Era of Industry 5.0
Entrepreneurial marketing is the proactive discovery and exploitation of chances for attracting and maintaining lucrative consumers using creative risk management, resource leveraging, and value creation strategies.
Full Text Chapter Download: US $37.50 Add to Cart
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