Web-based platforms used inside an organization to support internal interactions within employees. Most of the enterprise social media platforms allow users to send messages to coworkers, indicate the work team, post, edit and sort common shared work files, opening chat rooms, or social groups, etc.
Published in Chapter:
Social Media as a Communication Channel
Yigit Yurder (Istanbul University, Turkey) and Buket Akdol (Istanbul University, Turkey)
Copyright: © 2020
|Pages: 17
DOI: 10.4018/978-1-5225-9416-1.ch007
Abstract
In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.