What is End User

No previous research on cancer mobile applications (apps) has investigated issues associated with the data privacy of its consumers. The current chapter addressed this gap in the literature by assessing the content of online privacy policies of selected cancer mobile apps through applying a checklist and performing an in-depth critical analysis to determine how the apps communicated their privacy practices to end users. The results revealed that the privacy policies were mostly ambiguous, with content often presented in a complex manner and inadequate information on the ownership, use, disclosure, retention, and collection of end users' personal data. These results highlight the importance of improving the transparency of privacy practices in health and fitness cancer mobile apps to clearly and effectively communicate how end users' personal data are collected, stored, and shared. The chapter concludes with recommendations and discussion on practical implications for stakeholders like cancer app users, developers, policymakers, and clinicians.