Is when an employee remains with a company for a lengthy period because they feel valued, appreciated and believe in the company's overall mission. Employees who are loyal to a company are likely more invested in the company's success and work towards meeting organizational goals.
Published in Chapter:
The Importance of Internal Marketing in Companies and Its Relation With Happiness at Work
Joana Sobreiro Gonçalves (Polytechnic Institute of Cávado and Ave, Portugal),
Miguel Silva Neves (Polytechnic Institute of Cávado and Ave, Portugal),
Bruno Barbosa Sousa (Polytechnic Institute of Cávado and Ave (IPCA), Portugal & UNIAG, Portugal & CiTUR, Portugal), and
Jéssica Ferreira (Polytechnic Institute of Bragança (IPB), Portugal & UNIAG, Portugal)
Copyright: © 2024
|Pages: 20
DOI: 10.4018/979-8-3693-1802-7.ch008
Abstract
Internal marketing is one of the crucial themes for any company's organizational progress and is ultimately the foundation for optimizing organizations' human resources. Happiness at work and motivation play a significant role in the action of a contemporary organization, as it helps to broaden the skills and aptitudes of employees, helping them to perform better in their jobs. Human capital is, therefore, one of a company's most valuable assets, and it needs to be monitored because satisfied and committed employees perform better. The aim of this chapter is to study a number of aspects that affect employee relations and how internal marketing can influence organizational success, which in turn helps an organization to flourish in today's competitive labor market environment. From an interdisciplinary perspective, this chapter aims to present some insights into internal marketing, employee satisfaction, and business strategy.