In today’s world, talented, multi-tasking, assiduous, teamwork, committed, motivated and productive employees are essential for a business. In this context, all businesses start to see their employees as the most valuable element and accordingly develop an employee-friendly climate and practices. Employees are the most valuable assets of businesses. According to scientific studies supporting this thesis, it has been observed that “high level of employee satisfaction is achieved, success in financial performance is achieved and these organizations carry less risk” in workplaces that create an “employee-friendly climate” or “work-life balance”. On the other hand, the Quality Management System implemented by successful organizations shows that the way to provide customer satisfaction (external customer) is to make the internal customer (employee), that is, to keep the employees happy.
Published in Chapter:
Employee-Friendly Human Resources Management Strategies in the New Age “Covid” Era
Copyright: © 2022
|Pages: 19
DOI: 10.4018/978-1-7998-8451-4.ch002
Abstract
In today's globalized world, with mandatory changes in the way businesses operate due to COVID-19, the criteria for organizations to be ahead of competitors within a globally competitive environment during pandemic has been—and continues to be—associated with their qualified human resources management strategies and the usage of these resources. The concept of “employee-friendly” human resources management has become clear in our lives in the rapidly changing environmental conditions as a result of COVID-19. In the new normal, the changing dimensions of human resources deeply affect employee motivation while the way of satisfying the employee needs of organizations that have developed with continuous changes are differentiating. Employees, who have been motivated well by their organizations and treated as one of the most important dynamics of the organizations, are keen to seize organizational commitment and adopt the organization vision. Therefore, organizations need to increase responsibilities to ensure employee satisfaction in the remote and flexible working system.