Shared content on social media that conveys an opinion about a product, which becomes a recommendation for future users looking for testimonials about the same product to support them in the decision-making process.
Published in Chapter:
Analyses of Visitors' Experiences in Museums Based on E-Word of Mouth and Tripadvisors Online Reviews: The Case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria
Copyright: © 2023
|Pages: 25
DOI: 10.4018/978-1-6684-7735-9.ch009
Abstract
Culture is one of the reasons that encourage many tourists to travel, one of the places par excellences to show the culture and values of a people is the museum, a monument responsible for the transmission of knowledge between generations. Additionally, visiting museums can contribute economically to local populations. In this context, this chapter intends to analyze the experience lived by the visitor in one of the two most important museums on the African continent, Ghana, and Nigeria, through the analysis of the content generated in social media, which may or may not contribute to encouraging the visit of new tourists. The methodology used was text mining with the application of sentiment analysis. As a result, it was concluded that the visitors considered the experience very positive and described it as an interesting, valuable, and beautiful/wonderful visit.