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What is E-Word of Mouth (E-WOM)

Chapter 141
Encyclopedia of E-Commerce Development, Implementation, and Management
It involves platforms such as online conversation within customer communities. Social media provides platforms for consumers to share experiences in their social networking sites, and to evaluate businesses through websites featuring reviews and recommendations of products and services.
Published in Chapter:
How to Achieve and Measure Success in Social Media Marketing
İbrahim Sarper Karakadilar (Nişantaşı University, Turkey), Ç. Gizem Göğüş (Bilkent University, Turkey), and H. Erkan Ozkaya (California State Polytechnic University, Pomona, USA)
Copyright: © 2016 |Pages: 10
DOI: 10.4018/978-1-4666-9787-4.ch141
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