A person who owns (entire or a part of) a business enterprise and at the same time is actively engaged in its business management.
Published in Chapter:
Drivers of SME Digital Transformation in the Context of Intergenerational Cooperation in Slovakia
Anna Pilková (Faculty of Management, Comenius University in Bratislava, Slovakia), Marian Holienka (Faculty of Management, Comenius University in Bratislava, Slovakia), and Juraj Mikuš (Faculty of Management, Comenius University in Bratislava, Slovakia)
Copyright: © 2022
|Pages: 25
DOI: 10.4018/978-1-7998-9008-9.ch017
Abstract
Digital transformation is one of the key recent trends in business organizations, entire business sectors, and whole economies, and it reflects the recent economic, social, and technological challenges across societies. One of such challenges is the intergenerational context of (not-only) business enterprises that has become apparently relevant in recent years. In the following chapter, the authors offer a blended perspective on these two phenomena, with a purpose to examine the lived experiences of small business owner-managers from various generational groups with an aim to identify the key drivers, and experiences with digital transformation in Slovakia with the emphasis on the intergenerational cooperation. This chapter starts with introducing the context of the subject under investigation and explaining its background. Then, the empirical research undertaken by the authors is explained, its results are presented and discussed, and conclusions are offered.