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What is Digitalized Media Board

Chapter 11
Handbook of Research on Disruptive Innovation and Digital Transformation in Asia
These are electronic or digital advertising boards a continuous advertising loop and editorial material. The advertising content can be changed in real time and can display different messages at different times of the day. It also enable a personal or individual interaction, once integrated QR code system in the visual. It improves information dissemination and enhance the image quality with high resolution.
Published in Chapter:
Digital Technology in Retail: Impact on Shopper Satisfaction
Tan Jing Pei (Anglia Ruskin University, Malaysia) and Omkar Dastane (FTMS College, Malaysia)
Copyright: © 2021 |Pages: 27
DOI: 10.4018/978-1-7998-6477-6.ch011
Abstract
Industrial Revolution 4.0 has initiated digital transformation in Asia and resulted in Retail 4.0 forcing shopping malls to upgrade themselves digitally to remain competitive. The purpose of this research is to investigate the impact of upgrading shopping malls with digital retail technology (digital up-gradation) on shoppers' satisfaction mediated by operational performance. This study adopted explanatory, quantitative research by collecting empirical data from 212 shoppers at a famous shopping mall in the city of Kuala Lumpur using convenience sampling. The normality and reliability assessment was carried out followed by confirmatory factory analysis, validity assessment, and structural equation modelling. Findings reveal that digital up-gradation has a direct impact on shopper satisfaction, and operational performance has full mediation effect between them. The chapter then discusses implications, limitations, and future research avenues in this context.
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