Refers to planning to gradually adopt advanced digital technologies (e.g., 5G, virtual reality, blockchain, apps, artificial intelligence systems, and big data), in the work of hospitality companies, such as online reservations and digital payments, in order to improve the quality of the customers' experience.
Published in Chapter:
An Analytical Study on Digital Transformation in the Poland Hospitality Industry
Copyright: © 2023
|Pages: 19
DOI: 10.4018/978-1-6684-6985-9.ch002
Abstract
COVID-19 has exerted a huge impact on the hospitality; the digital transformation was one of the most prompt and the most solutions that guarantee businesses' survival in the light of lockdowns and mobility restrictions imposed in a bid to limit the epidemic spread. Hence, this chapter sought to explore the impact of COVID-19 on the hospitality industry and hospitality industry's digital transformation in Poland, as well as to identify the obstacles that may stymie the shift towards digitalization in this industry. To this end, a literature review methodology was employed. The results revealed that COVID-19 induced a negative impact on the hospitality industry in Poland in 2020, but with the beginning of 2021 this industry began to recover gradually. Also, COVID-19 quickened digital transformation adoption. The results also indicated that a sound and effective digital transformation reduces costs and improves business' performance; however, digital transformation may encounter several hurdles such as lack of knowledge, poor digital infrastructures, and lack of digital experience.