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What is Artificial Intelligence Creativity

Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration
The phenomenon that creative decisions are made by smart machines without human interaction.
Published in Chapter:
Digital Transformation in Contemporary Organizations: Creativity and Innovation in the 4th Industrial Revolution
Zeynep Merve Ünal (Independent Researcher, Turkey)
DOI: 10.4018/978-1-6684-6366-6.ch005
Abstract
The aim of this chapter is to shed light on the stages of digital transformation process on the basis of 4th IR. AI and its development processes are explained by digital transformation framework and holistic framework of digital transformation under the perspective of contemporary organization. Definition of AI and its relationship with sub-dimensions are strengthened by creativity process and AI creativity. Top strategic trends for 2022 and emerging technologies are discussed through considering growth, digitalization, and efficiency. AI-driven business model innovation is taken into consideration by scaling AI capabilities as agile customer co-creation, data-driven delivery operations, and scalable ecosystem. Organizational capabilities for AI implementation are taken into account as AI project planning, co-development of AI systems, data management and AI model lifecycle management. In the view of detailed literature review and current findings, evaluations and suggestions were made.
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