What is Daimler

Mobility is a central element of the new networked world, and customers expect highly integrated features in their vehicles and want to be able to use services or features at any time in a highly integrated manner. As a result, the entire automotive industry is facing a major change process, both technological as well as in its own core business processes and functions. This chapter examines the impact of this transition on the conduct and sustainability of IT projects in the German automotive industry. Information distilled from in-depth interviews with industry practitioners reveals how project management methods, tools, and culture have to evolve, as value chains in the industry are re-evaluated and re-defined. The chapter puts forward a framework for the interaction of project management methods and digital technologies to achieve sustainable project processes and outcomes. It is hoped this may act as a building block for future research in this field to advance the transitioning of the industry and its inherent IT projects to a more sustainable future.