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What is Digital Public Relations

Chapter 14
Handbook of Research on Examining Cultural Policies Through Digital Communication
Digital public relations refers to all types of public relations activities that are practiced to communicate with the publics via Internet applications (websites, social media networks, blogs, etc.).
Published in Chapter:
The Status of Digital Culture in Public Relations Research in Turkey: An Analysis of Published Articles in 1999-2017
Tugce Ertem-Eray (University of Oregon, USA)
Copyright: © 2019 |Pages: 16
DOI: 10.4018/978-1-5225-6998-5.ch014
Abstract
As the number of internet users has increased, communication scholars have started to pay attention to the internet applications, and the research related to digital content has increased in the field of public relations. However, there is no systematic literature review about public relations research related to digital content in Turkey. Therefore, this chapter analyzes this topic through content analysis of published articles between 1999 and 2017. Findings suggest that even if the number of articles has increased in the field of public relations in Turkey, future research needs to go further and examine different research topics, apply different theoretical frameworks, provide balance in methodological approaches, and use various sample types.
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Chapter 12
The New Horizon of Public Relations: Community Management
According to the changing communication practices of traditional public relations practices, the applications converted to provide the most accurate communication with the target audience is called digital public relations.
Published in Chapter: The New Horizon of Public Relations: Community Management; From: Strategies and Tools for Managing Connected Consumers
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