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Below please find a list of definitions for the term that
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What is Digital Analytics

Chapter 756

Encyclopedia of Information Science and Technology, Third Edition

An expansion of web analytics to include data from other sources.

Published in Chapter:

Web Analytics Overview

Guangzhi Zheng (Southern Polytechnic State University, USA) and Svetlana Peltsverger (Southern Polytechnic State University, USA)

Source Title: Encyclopedia of Information Science and Technology, Third Edition

Copyright: © 2015 |Pages: 10

DOI: 10.4018/978-1-4666-5888-2.ch756

Full Text Chapter Download: US $37.50 Add to Cart

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