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What is Destination Manager Organization

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
Territorial local entity, local entity or unprovincial, autonomous community that governs and manages a DTI with sufficient responsibility and authority to establish, implement, maintain, and improve a management system of a DTI (UNE 178501:2018, 2.31).
Published in Chapter:
Tourist Intelligence as the Basis for the Design of a Dashboard Indicator for a Digital, Intelligent, and Connected Hotel (DCIH) With a Smart Tourist Destination
Fernando Molina-Pons (University of Valencia, Spain), Celia Romero (Polytechnic University of Valencia, Spain), and Célia M. Q. Ramos (CinTurs, ESGHT, Univeristy of Algarve, Portugal)
DOI: 10.4018/978-1-6684-6607-0.ch004
Abstract
A standardized tourist intelligence system adapted to the local context and a destination manager organization (DMO) that validates the axes of a smart tourist destination (STD) are the bases of the proposed roadmap in the design of a dashboard indicator (DCIH). This enables a hotel to exchange data and information in a bi-directional manner, allowing hotel managers to make more accurate and informed decisions, and predict the course of events. The results of the research show, thanks to the collaboration of the smart office STD located in the Benidorm City Council (the first intelligent tourist destination certified in the world in the UNE 178501 standard) that the dashboard indicator (DCIH) can be fed from both an interoperable STD platform. This chapter aims to make an important contribution by providing the phases, requirements, recommendations, and indicators that must be taken into account in the design of a hotel's control panel connected to the smart tourist destination where it is located.
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