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What is Destination Management Organizations (DMO)

Chapter 22
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
It’s responsible for promoting a community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Facilitate the understanding of the full social and economic dimension of tourism in terms of demand (international and domestic arrivals, characteristics of their visits, and their consumption of goods and services) and supply (characteristics of local industries involved in tourism and details of their production and use of labour and capital), thereby guiding tourism policy and planning.
Published in Chapter:
The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil
Francieli Boaria (Universidade Federal do Rio Grande, Brazil) and Ademilso Alves da Cunha (Universidade Federal do Rio Grande, Brazil)
Copyright: © 2020 |Pages: 19
DOI: 10.4018/978-1-7998-1947-9.ch022
Abstract
With the growth of the tourism sector and increased competition, the hotel industry is directly related to the evolution of the internet as an important communication tool capable of promoting market differentials. The objectives of this study are to evaluate the management of social media of the hotels in the city of Santa Vitória do Palmar, Brazil, as well as to analyze the interaction between the enterprises and their clients. This research had a sample of five hotels, which have demonstrated that they use social media constantly, but this practice is in the initial phase of implementation. It was noticed that the use of social media by the managers of the research sample is carried out with the same knowledge of common users, without deepening it. In order to optimize this practice and consequently for the hotel to be more profitable, the implementation of aspecialized and up-to-date management is necessary.
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