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What is Big-Data

Chapter 63
Encyclopedia of Business Analytics and Optimization
A collection of data sets those are not easy to store, access, and learn from.
Published in Chapter:
Data-Driven Simulation-Based Analytics
Durai Sundaramoorthi (Washington University in St. Louis, USA)
Copyright: © 2014 |Pages: 13
DOI: 10.4018/978-1-4666-5202-6.ch063
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 12
How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies
It is a process that analyzes and interprets large volumes of data, with or without structure. This process is used so that the data stored can be used to make decisions.
Published in Chapter: How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies; From: Advanced Digital Marketing Strategies in a Data-Driven Era
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 78
Integrating Big Data Technology Into Organizational Decision Support Systems
The term “big data” is related to gathering and storing extra-large volume of structured, semi-structured and unstructured data with high Velocity and Variability to be used in advanced analytics applications.
Published in Chapter: Integrating Big Data Technology Into Organizational Decision Support Systems; From: Encyclopedia of Organizational Knowledge, Administration, and Technology
Full Text Chapter Download: US $37.50 Add to Cart
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